Classical conditioning was accidentally discovered by Russian physiologist Ivan Pavlov while he was studying digestion
Indicate whether the statement is true or false.
T
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Watson proposed that consumer behavior ____.?
a. ?was unpredictable b. ?could not be controlled c. ?should be studied in the lab d. ?was driven by emotionless pleas e. ?was driven by the message in an ad, rather than the style in the ad
A researcher studying sleep deprivation finds that as the amount of sleep decreases, there is a proportional decrease in one's immune system. This illustrates a __________ correlation
a. positive b. negative c. zero d. dependent
The 900 members of Reverend Jim Jones's People's Temple who drank Kool-Aid laced with the deadly poison cyanide were an example of a
a. political party. b. membership group that was not a reference group for its members. c. cult. d. reference group that was not a membership group for its members.
Slow-wave sleep is also known as:
A) REM sleep. B) hypnopompic sleep. C) stages 3 and 4 sleep. D) stage 5 sleep.