Stewart and Cash describe several methods to organize questions in the body of an

interview. Name the three most important types and give a brief explanation of each.

What will be an ideal response?


The three types are known as highly scheduled body, moderately scheduled body, and nonscheduled body. The
highly scheduled body includes all the questions the interviewer plans on asking. The moderately scheduled body
includes primary questions but leaves room for secondary questions during the actual interview process. The
nonscheduled body only includes topics but no actual questions.

Communication & Mass Media

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Arguably the most powerful form of consumer PR, person-to-the-masses word-of-mouth advertising, accounts for between 50 and 80 percent of all word-of-mouth activity

Indicate whether this statement is true or false.

Communication & Mass Media

Effective speakers help listeners focus on the message by reducing __________

Fill in the blanks with correct word

Communication & Mass Media

What is the most stable position within the screen?

a. screen-center b. the golden section c. screen-left d. screen-right e. where the vectors converge

Communication & Mass Media

Answer the following statements true (T) or false (F)

1.Studies show that sites which include attractive images lead to greater attraction to that person than those with no image. 2.Research supports the “Romeo and Juliet” effect, which predicts that parental interference can strengthen attraction between two people. 3.The matching hypothesis refers to the tendency for people to seek partners who are extremely physically attractive. 4.Research shows that “opposites attract” relationships last longer than “similarities attract” relationships. 5.People like people with whom they are frequently in close proximity.

Communication & Mass Media