A similarity between the customer relationship management process and supplier relationship management process is that both:
a. provide structural support for developing and maintaining relationships with their respective supply chain partners.
b. ensure that relationally integrated supply chains operate in an environment that has no set rules or procedures.
c. fail to directly impact a firm's profitability and its ability to commercialize new offerings.
d. eliminate the manufacturing flow management process within companies by removing unnecessary steps in the supply chain.
ANSWER: a
In a way similar to that found in the customer relationship management process, supplier relationship management provides structural support for developing and maintaining relationships with suppliers.
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