Which of the following is a marketing implication that results from the heterogeneity of services?
A. Services cannot be patented
B. Services cannot be inventoried
C. Services cannot be returned or resold
D. Service delivery and customer satisfaction depend on employee and customer actions
E. All of the above are marketing implications resulting from the heterogeneity of services
Answer: D
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The ability to improve decision making by using "what if" analysis is a characteristic of a marketing information system
Indicate whether the statement is true or false
You wish to create a Data Table that calculates the NPV with various initial outlays in D1:E6. Which cell should be entered into the Data Table dialog box, and in which edit box?
a) B7, Row input
b) B7, Column input
c) B2, Row input
d) B2, Column input
e) E1, Column input
An assembly line to be balanced has six tasks in precedence. The task times are shown in the following table. Based on demand forecasts, the output rate has to be 160 units per day. The line operates 8 hr a day. Compute the theoretical number of work stations required (N).
A. 3
B. 4
C. 5
D. 6
Which of the following statements is correct?
A) Overhead consists of a limited variety of costs that should have the same cost driver. B) Overhead consists of a wide variety of costs that should have the same cost driver. C) Overhead consists of a variety of costs that may potentially have different cost drivers. D) Overhead consists of a limited variety of costs that must each have a unique cost driver.