Which one of the following statements does NOT correctly explain a logic model?
a. A logic model is a systematic and visual way to present the relationships among resources, activities, and changes or results to be achieved.
b. A logic model illustrates the cause-and-effect mechanism(s) by which an evaluand meets certain needs or achieves certain effects.
c. A logic model is an evaluation tool; therefore, it is inappropriate to use it as a planning tool.
d. A logic model provides stakeholders with a road map describing the sequence of related events, connecting the need for the planned program with the program’s desired results.
c. A logic model is an evaluation tool; therefore, it is inappropriate to use it as a planning tool.
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High levels of brand ________, or the extent to which consumers feel they are "in sync" with the Fox News brand and engagement in Fox News programs, often leads to greater recall of the ads Fox News runs
A) salience B) feelings C) judgments D) resonance E) imagery
Zappos has simplified the information-seeking process for customers through the FAQ section on the company website, effectively reducing the need for customers to call the company
Indicate whether the statement is true or false
A ________ ________ occurs when customers' needs change slightly or they are not completely satisfied with the product they purchased.
Fill in the blank(s) with the appropriate word(s).
In the context of delivering presentations to culturally diverse audiences, which of the following is a difference between North American and Latin American audiences?
A) ?Latin Americans are not time conscious, whereas North Americans see time as money. B) ?North Americans believe that personal relationships are the basis of business dealings, whereas Latin Americans do not believe in this association. C) ?North Americans do not prefer direct eye contact, whereas Latin Americans appreciate it. D) ?Latin Americans prefer directness, whereas North Americans consider a straightforward approach tactless and rude.