A manufacturing company uses celebrities to endorse its line of beauty soaps. What announcer format is the company using?

a) The spokesperson
b) The testimonial
c) The demonstration
d) The anonymous announcer


ANS: a

Communication & Mass Media

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Regarding visual aids, the personalization principle holds that audiences learn better when

A. pictures on slides are placed next to the information they represent. B. speakers use a conversational delivery. C. information on slides is limited to what can be said in less than 6 seconds. D. nothing is placed on a page arbitrarily.

Communication & Mass Media

In nonverbal communication, illustrators reinforce a verbal message

Indicate whether the statement is true or false

Communication & Mass Media

Roles in a group ________

A) are based on one?s personality, so they tend to be the same from group to group B) are usually assigned by the group leader C) are based upon verbal behavior, but not nonverbal behavior D) are dynamic because we adjust our behavior by listening and responding to others

Communication & Mass Media

The self-concept is a constantly changing set of perceptions that others have of you

Indicate whether the statement is true or false

Communication & Mass Media