Mood-lites are colored lightbulbs that were developed according to research on how colors affect moods. According to the advertising pyramid, the first task of the initial advertising for Mood-lites was to create

A. action.
B. brand loyalty.
C. awareness.
D. intent to buy.
E. conviction.


Answer: C

Business

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The ratio of quick assets to current liabilities is called the ____________________ or ____________________

Fill in the blank(s) with correct word

Business

Sally is a cash-basis taxpayer and a member of the Valley Barter club. This year Sally provided 100 hours of sewing services to the barter club in exchange for two football playoff tickets. Which of the following is a true statement?

A. Sally need not recognize any gross income unless she sells the football tickets. B. Sally is taxed on the value of the football tickets even if she cannot attend the game. C. Sally's exchange does not result in taxable income. D. Sally is taxed on the value of her sewing services only if she is a professional seamstress. E. None of the choices are correct.

Business

A ten-year lease obligation appears on the balance sheet of Generic Products Company. How would it most likely be classified on the balance sheet?

a. Current asset b. Long-term liability c. Long-term asset d. Contra-liability

Business

Which of the following is the planned-order release using an MRP program if the gross requirement is 670 and the inventory on hand is 600?

A. 70 B. 530 C. 670 D. 600 E. None of these

Business