Describe the Advertising Council and its role in developing corporate-nonprofit alliances:
What will be an ideal response?
• The council was founded prior to WWII and contributed to war related messages such as "Loose Lips Sink Ships"
• Advertising agencies – through the council have contributed many memorable characters and campaigns to society such as Smokey the Bear, McGruff the Crime Prevention Dog and Vince and Larry the Crash Dummies.
• The Ad Council serves as a clearinghouse to support major non-profit issues in three areas: Community, Education and Health and Safety
• The Ad Council's investment in societal issues has brought significant change and attention to dozens of areas of focus:
o Adoption
o Community Drug Efficiency
o Drunk Driving (Friends don't Let friends drive drunk)
o Energy Efficiency
o Environmental Giving & Environmental defense
o Father Involvement with children
o Forest Fire Prevention
o Fundraising (Generous Nation)
o Global Warming
o Gun Safety
o Hurricane Relief
o Mentoring
o Minority College scholarships and Recruitment (A mind is a terrible thing to waste)
o Oceans Awareness
o Predatory Lending
o Safety Belt Usage (Buckle Up!)
o Troop Support
o Youth Volunteerism, etc.
• The Council has harnessed billions of dollars in donated advertising and media - $1.7 billion in 2006 alone
• The Council has proven the value of advertising for nonprofits – leading other nonprofits and government agencies (e.g. Partnership for a Drug Free America, and the American Legacy Foundation's Tobacco-free advertising) to use paid advertising to get its messages across
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The constitutional prohibition of ex post facto laws:
A. applies to common law. B. applies to statutory law. C. gives lawyers a great deal of discretion in selecting an appropriate strategy for handling a legal dispute. D. aims to minimize the possibility of failure if the business has to go to court to enforce its rights.
Marketing channels and supply chains comprise various buying entities that form relationships with one another. The basic motivating factor in these interactions is
A. collaboration creates transactional relationships. B. each party wants something from the others. C. the most powerful member of the supply chain always wins. D. the participants must create the best possible EDI system. E. retail floor salespeople need emotional support from management.
Once a local donkey herder learns of the cruise line's plan, he lowers his donkey rental price to $17.50 per tourist. How many donkeys should be in the cruise line's herd?
A) 7,264 B) 7,005 C) 6,711 D) 6,370
Mr. and Mrs. Smith purchased 100 shares of stock for $45 per share on June 30, 20X6. On March 30, 20X8, the Smith family decides to sell these shares for $30, generating a loss of $15 per share. On April 15, 20X8, the Smith family realized they made a mistake and repurchased 100 shares for $35 per share. When will the Smith family receive a tax benefit for the loss on the March 30, 20X8, sale?
What will be an ideal response?