Neiman-Marcus is a retailer with whom many small manufacturers would like to be associated. Distribution with Neiman-Marcus will increase the prestige of a smaller brand. The source of Neiman-Marcus's power is its
A. economic influence.
B. legitimate rights through contracts.
C. sought-after identification with a particular channel member.
D. expertise.
E. longevity as an upscale retailer.
Answer: C
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