Which of the following is a potential disadvantage of online marketing research?

A) Participants must be in a central location.
B) The format can restrict respondents' expressiveness.
C) Results take longer to tabulate and analyze.
D) The cost of online focus groups is greater than that of most other research methods.
E) The format of the research tends to be more invasive.


B

Business

You might also like to view...

One of the advantages of high differentiation is that even if many competitors follow the same strategy, differentiation still exists for all.

Answer the following statement true (T) or false (F)

Business

World Shipping Corporation enters into contracts with distributors and other buyers in e-commerce and in traditional commerce. The UETA applies, if at all, only to those transactions in which the parties agree to use A) electronic means

B) paper documents. C) ?updates and cross-checks to orally verify any e-terms. D) notarized documents.

Business

One of the elements of a valid contract is a fair price.

Answer the following statement true (T) or false (F)

Business

Mall of America has four ________ stores: Nordstrom, Macy's, Bloomingdale's, and Sears.

A. retailing mix B. local competitor C. broker D. anchor E. strip mall

Business