How do marketers use the assumption that "birds of a feather flock together"?
What will be an ideal response?
Marketers have developed geodemography–a segmentation technique that combines demographics and regional marketing. Through geodemography, marketers segment markets of people who live near one another and share similar characteristics. They can construct segments including a number of households with a common pattern of preferences and know more precisely who will be interested in special offerings.
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Outsourcing (offshoring)
a. harms the economy’s domestic sectors. b. applies only to manufacturing industries instead of service industries. c. is the transfer of work previously done by domestic workers to workers located in foreign countries. d. refers to the transfer of money capital from domestic banks to foreign banks.
Which of the following statements is true?
a. Just as effective followership is important to realize effective leadership, effective leadership is important for effective followership. b. Context rarely affects followership. c. Loyalty can almost never be taken too far. d. Excessive loyalty can never be harmful.
?The Church of the Latter Day Saints has used advertising for many years, airing a commercial TV spot that shows parents actively playing games with their children. The Church is using marketing to promote its
A. ?goods. B. ?services. C. ?experiences. D. ?production. E. ?ideas.
Technical skills are more important to the first-line manager than to other managers.
Answer the following statement true (T) or false (F)