Analysis of an executive summary of a report Read and analyze the following executive summary of a report written on the implementation of a secure intranet. Executive Summary Braden Inc, a small but growing manufacturing business, has been operating in

Indianapolis, Indiana, for ten years. Darren Russell, the president, considered the implementation of a website for the company. He had concerns about the cost to create and maintain an effective site. Russell established a team to study the possibility of setting-up a company website at an affordable cost. The team conducted research using primary and secondary research methods. Current literature was examined, and a survey was conducted through a Chamber of Commerce membership list of 50 small business owners of various companies in the metropolitan area that had a company website. The report discussed the following topics related to the initiation of a company website: (1) benefits to be gained, (2) challenges in development and maintenance, (3) projected costs, and (4) guidelines for getting started. Detailed conclusions of the study can be found in the full report. The study concluded that intranets have become extremely popular because of the various benefits they offer. Potential problems of intranets can be addressed with recommended security measures. Braden Inc should proceed with plans to establish a secure intranet. Required: Write a critical analysis of this executive summary and discuss the content as well as the writing style.


The executive summary provides a background and explains the problem leading to the need for the study. It presents the purpose of the study and identifies the person authorizing it. The methods used to solve the problem are described, but more could be said about the types of secondary sources used. Major sections of the report are mentioned, but the findings are very brief. The conclusions and recommendations should have been included more specifically. The writing style is succinct and appropriate for the purpose.

Business

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a. True b. False Indicate whether the statement is true or false

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A. collective bargaining agreement B. union shop agreement C. competitive-hit agreement D. hot-cargo agreement

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The most useful allocation basis for the departmental costs of an advertising campaign for a storewide sale is likely to be:

A. Relative number of items each department had on sale. B. An equal amount of cost for each department. C. Floor space of each department. D. Number of customers to enter each department. E. Proportion of sales of each department.

Business