Hyman and Sheatsley identified several factors that contribute to public information campaign failure. Which one of the following is NOT a reason why campaigns fail?
A. Motivation is essential to learning and assimilating knowledge.
B. Audiences often include hard–core, chronic "know–nothings."
C. People seek information that is compatible with their own views.
D. Selective perception and interpretation affect how people are affected.
E. People are generally already interested in public issues.
E
You might also like to view...
Which of the following formulas is used to calculate the net marketing contribution?
A) Acquisition Costs + Retention Costs B) Volume (units) + Margin per Unit C) Price + Variable Cost D) Gross Profit - Marketing and Sales Expenses E) Price - Variable Cost
Loud Larry is a popular talk show in which the host, Larry, likes to take a confrontational approach to interviewing his guests. Larry is a smoker. He invites Alice, a well-known anti-smoking advocate, to be on his show. During the course of the interview, Larry attempts to demonstrate the harmless effects of passive smoking by blowing smoke directly at Alice's face even after she resisted. Which of the following is most likely to be true if Alice decides to press charges against Larry?
A. Larry will not be liable for battery because he did not touch her body. B. Larry will be liable for defamation. C. Larry may be liable for battery. D. Larry may be liable for false imprisonment.
If you have liquid assets of $20,000 and current liabilities of $10,000, then you
A) have a current liquidity ratio of 2. B) are in poor financial shape with a liquidity ratio of 0.5. C) may have trouble paying your bills depending on their due dates. D) are over-extended by $10,000.
The process by which judges or attorneys ask jurors questions to determine whether a prospective juror is likely to be so biased that he or she could not reach a fair decision based on the evidence presented is called:
a. dire voir b. stare decisis c. voir dire d. decisis stare e. strict questioning