The ________ dimension of source credibility means that highly credible sources are perceived as having knowledge and experience regarding the topic they address and therefore are credible. This makes sense because we tend to put more stock in ideas and advice that come from experts than in those that come from non-experts
a. practicality
b. optimism
c. expertise
d. ethical
c
Communication & Mass Media
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If you use reasoning from specific instances to generalizations as a logical appeal in a persuasive
speech, it is important to consider the number of specific instances you are using. Indicate whether the statement is true or false
Communication & Mass Media
Speakers advocating unpopular positions do not have the luxury of establishing identification with the
audience. Indicate whether the statement is true or false
Communication & Mass Media
How does a status hierarchy develop in a group in which members all begin with equal power and status?
What will be an ideal response?
Communication & Mass Media
The extemporaneous method of delivery involves speaking on the spur of the moment with no chance to prepare.
Answer the following statement true (T) or false (F)
Communication & Mass Media