A brand must demonstrate ________, for it to function as a true point-of-difference
A) clear superiority of an attribute or benefit
B) clear profitability to the company
C) clear similarity to the attributes of other brands
D) technological advances for an attribute or benefit
E) exploitation of competitors' weakness
A
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Which of the following has included management of throughput time and pull manufacturing?
a. product innovation b. production process innovation c. supply chain management d. management accounting systems
It is usually easier to detect inadequate disclosure fraud that involves______ disclosures than it is to detect disclosure fraud that involves _______ disclosures
a. fraudulent, irrelevant b. unintentional; intentional c. misleading; missing d. missing; fraudulent
The object of ______ is to generate ideas rather than evaluate or analyze those ideas.
A. nominal group technique B. Delphi technique C. meetings D. brainstorming
National Association of Securities Dealers Automated Quotation System (NASDAQ) started as a physical location where brokers met to buy and sell stocks for their clients.
Answer the following statement true (T) or false (F)