Most audiences, especially those in the corporate world, expect a speaker to use computer-generated presentation aids

Indicate whether the statement is true or false.


Answer: True

Communication & Mass Media

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List and briefly discuss four strategies for reaching the variety oflisteners found in a diverseaudience

What will be an ideal response?

Communication & Mass Media

A ________ speech is prepared with a specific collection of individuals in mind

A) message B) individual C) audience-centered D) demographic

Communication & Mass Media

In the context of Social Exchange Theory, which of the following is true of exchange structures?

A. In a direct exchange, it is necessary to reciprocate immediately. B. A productive exchange involves indirect reciprocity. C. In a generalized exchange, one person is the beneficiary of another's provision of value. D. Direct exchanges involve the community or social network rather than simply two specific people.

Communication & Mass Media

Englishmen Nathaniel Butter, Thomas Archer, and Nicholas Bourne published the first true forerunners of our daily newspaper in the 1640s, using the same title for consecutive editions. They called their news sheets

A. broadsides. B. corantos. C. diurnals. D. Acta Diurna.

Communication & Mass Media