The Sharper Image likes to use nonpersonal communication in news story form such as press releases for its new and improved products. This is an example of
A. sales promotion.
B. direct marketing.
C. personal selling.
D. publicity.
E. social media.
Answer: D
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For the purpose of determining proper cutoff for inventory, the auditor will select a sample from which of the following for a few days before and after year-end?
A. Production schedules. B. Receiving documents. C. Purchase orders. D. Materials requisitions.
AB partnership ears $500,000 in the current year. Partner A and B are equal partners who do not receive any distributions during the year. How much income does partner A report from the partnership.
A:$500,000 B:0 C:$250,000 D:NONE OF THE ABOVE
Jill owns a retail business by herself and was sued by a customer who fell in the store. The customer claimed the business was negligent in caring for its floors. Which statement best describes Jill's potential liability?
a. Jill has no potential liability to the customer. b. Jill can be held personally liable to the customer since she is the owner. c. Jill can only be liable to the amount she initially invested in the business. d. Jill cannot be held personally responsible; the woman's insurance must pay for the claim.
The strategic planning process begins with a detailed analysis of the organization's strengths and weaknesses and the identification of opportunities and threats within the marketing environment.
Answer the following statement true (T) or false (F)