Via the Internet,Rocky sabotages the computer system of Quik Chik'n Company, a food manufacturer, with the purpose of altering the levels of ingredients of the company's products so that consumers of the food become ill. Rocky is
A) a cyberterrorist
B) anetwork employee.
C) an entrapper.
D) a prosecutor.
A
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With a modular structure, a firm _____. An example of the modular structure is the massive 787 Dreamliner project, in which Boeing contracted with many suppliers, each responsible for one component or assembly, which were then integrated to make the aircraft.
A. is a company outside a company that is created specifically to respond to an exceptional market opportunity B. assembles portions of product provided by outside contractors C. is an organization whose members are geographically apart, usually working via e-mail D. has a central core of key functions and outsources production E. consists of a company with many divisions
The American epidemic of obesity among U.S. youth is an example of which external force?
a. Sociocultural b. Special interest c. Demographic d. Political-legal e. Media
Advocacy groups such as Consumers International and the Better Business Bureau can act on behalf of consumers and promote consumers' rights through ________ but not through ________
A) enforcing regulations; influencing the media B) influencing the media; political lobbying C) organizing boycotts; influencing the media D) political lobbying; enforcing regulations E) political lobbying; organizing boycotts
CRM technologies allow marketers to do all the following except
A. adopt a broad approach focusing on the needs of the entire market. B. interact with customers to learn what they need and want. C. track consumer behavior over time. D. capture data allowing the firm to identify potentially profitable customers. E. take the information gathered and tailor goods accordingly.