MNC diversification into new territories is more likely to occur when:
a. Firms possess high endowments of intangible resources such as knowledge
b. Firms are in information-intensive industries seeking intangible resources such as knowledge
c. Firms’ top management teams have an elite education, low average age and great international experience
d. All the above
d. All the above
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The market price per share of Zinc Corporation is $145, and earnings per share is $20. What is the price/earnings ratio of Zinc Corporation?
A. 10.25 B. 7.25 C. 2.25 D. 12.36 E. 15.00
BzzAgent is a firm that specializes in a marketing strategy known as
A. teaser advertising. B. sting. C. viral marketing. D. buzz. E. spin.
A practical approach which is frequently used by managers when setting normal long-run prices is the:
A) cost-plus approach B) economic theory approach C) price graph approach D) market price approach
Ravi has just presented a preview of the office of the future to a group of office managers. Which of the following would provide the best closing to his presentation?
a. "Adjusting to the dynamic environment of the future will require an adaptable attitude, an inquisitive mind, and an adventurous spirit. Are you up to the challenge?" b. "Get ready for a new way to work." c. "That's all I have. Thank you." d. "So, now you have a better understanding of the office of the future. Are there any questions?"