The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer's purchase decision is referred to as ________ ________.
Fill in the blank(s) with the appropriate word(s).
personal selling
Personal selling takes many forms and can include someone trying to sell you insurance or a new car, or even the person behind the fast food counter trying to get you to upsize your order.
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When considering risk response development, assuming the risk because the chance of such an event is slim is known as ________ the risk.
Fill in the blank(s) with the appropriate word(s).
Suppose you have owned and operated your own package delivery business for a year. You would like to engage in competitive benchmarking to make sure your business is run as smoothly as possible
What firms and processes would you consider for benchmarking? Defend your choices of these firms and processes. What specific metrics would you focus on and why? How could the data be reliably collected at your own business?
Describe the concept of exchange and list the five conditions that must be satisfied for exchange to occur. If all conditions are met, does that guarantee exchange will occur? Explain why or why not.
What will be an ideal response?
In a perpetual inventory system, paying transportation charges on goods purchased FOB shipping point would have which of the following effects?
A. Increase Selling, General, and Administrative Expenses B. Decrease Operating Expenses C. Increase Inventory D. Decrease Cost of Goods Sold