Because some companies have been conducting market research for many years on particular markets they are interested in, they understand the characteristics of target customers. For this reason, marketing research should not be undertaken when:
A. the actual costs are less than the forecasted benefits
B. there are no secondary data in existence to guide the project definition
C. it will take a long time to complete
D. the research would be redundant and a waste of money
E. the perceived costs are the same as the forecasted benefits
Answer: D
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The factory personnel whose wages are traceable directly to a product include
A) maintenance personnel. B) support personnel. C) factory supervisors. D) employees who help to shape the product.
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a. true b. false
Assume Congress wishes to encourage healthy eating and is considering a deduction for broccoli purchases. In order to maximize the value of this tax deduction for taxpayers, Congress should provide for a(n)
A. deduction for AGI. B. itemized deduction. C. deduction from AGI. D. All of the above would provide the same tax savings to taxpayers
One drawback of a well-designed enterprise resource planning (ERP) system is an increase in inventory costs
Indicate whether the statement is true or false