In order for a company to achieve a sustainable competitive advantage, it must perform value chain activities:
A. at the same quality level as competitors, but at a lower cost.
B. at the same quality level as competitors, at the same cost.
C. at a higher quality level than competitors, but at no greater cost.
D. at a higher quality level than competitors, at a higher cost.
E. More than one answer choice is correct.
Answer: E
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