Which of the following is an example of a market expansion growth opportunity?
A. Keeping existing stores open for long hours
B. Opening more stores in the same market
C. Displaying merchandise to increase impulse purchases
D. Opening new stores in new geographic markets
E. Engaging in cross-selling
Answer: D
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Which of the following is true regarding the relationship of the current ratio to the quick ratio?
a. The current ratio is based on a more conservative measure of liquidity. b. Both focus on the relationship between part or all of the firm's current assets and all of its current liabilities. c. Both focus on the relationship between all of the firm's current assets and part or all of its current liabilities. d. For a company in the service industry, the current ratio and quick ratio will be significantly different.
Orienting and motivating customer-contact employees to work as a team to provide customer satisfaction is known as social marketing
Indicate whether the statement is true or false
In most marketing research projects, what type of research is conducted first?
A) causal B) descriptive C) remedial D) corrective E) exploratory
When a government adopts ________, it enforces rules on foreign firms in order to give local companies an advantage over global competitors
A) trade agreements B) balances of trade C) trade deficits D) trade surpluses E) trade barriers