________ is any trade name, symbol, word, logo, design, or device used to identify and distinguish goods of a manufacturer or seller or services of a provider from those of other manufacturers, sellers, or providers
A) Trade secret
B) Trademark
C) Patent
D) Copyright
B
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Reprocessing of transactions involves which of the following?
a. Testing forward. b. Testing backward. c. Testing at a point in time. d. Directional testing either forward or backward.
The Roulette Corporation, a video game manufacturer, sets a single price for a set of 5 video games, a video game console, and a pair of speakers. This pricing strategy is called
A. bid pricing. B. full-line pricing. C. product-bundle pricing. D. complementary product pricing. E. psychological pricing.
The advertisements for Kay Jewelers usually show a man presenting a woman with a ring or necklace and receiving a kiss in return. The ad then shows the slogan "Every Kiss Begins with Kay." This is an example of _____ positioning.
A. product class B. price and quality C. use or application D. attribute E. emotion
A clear and concise expression of what an organization does, whom it does it for, its basic goods or services, and its values is known as its
A. business definition. B. objective. C. policy. D. mission. E. vision.