Through the use of ____, Web companies can accumulate immense amounts of information about customers visiting their Web sites.
A. cookies
B. bookmarks
C. tabs
D. toolbars
Answer: A
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________ is very believable because news stories, features, sponsorships, and events seem more real and believable to readers than ads do
A) Differentiated marketing B) Public relations C) Direct marketing D) Sales promotion E) Personal selling
The objective of inventory management in the airline industry is ______.
A. to maximize the total revenues generated by the mix of fare classes sold for a flight B. to ensure seats are cleaned C. to provide the highest quality of service D. nonexistent, as there is no inventory relevant to air transportation
CAFTA is a trade agreement for countries in
A. Asia. B. Africa. C. Central America. D. Europe. E. North America.
If FedEx makes the mistake of assuming that foreign consumers participate in the same type of activities as those individuals in the United States and thus only offers the same products and services in the United States to these foreign consumers, then FedEx is making a mistake concerning
A. environmental scanning. B. consumer confidence. C. demographics. D. consumer ethnocentrism. E. cultural fit.