White Inc. places an ad in a dental trade magazine, Albus Review, for a new product. It asks for those interested in the product to request an informational pamphlet by e-mail. The names and addresses of those dentists who request information are then given to the sales force at White Inc. This is an example of how ________ activities can be combined with personal-selling.
A. public relations
B. holistic-marketing
C. operational
D. direct-marketing
E. sales-promotion
Answer: D
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Assume that there is a decline in inventory value in one period, then there is a reversal of value to the original or higher value and a later period. Which of the following statements about recognition of the loss is true?
A) The decline in inventory value and related loss should be recognized in the first period and reversed in the second period in all situations. B) The decline in inventory value and related loss should be recognized in the first period and reversed in the second period but only if the second period is within the same fiscal year. C) The decline in inventory value and related loss should be recognized in the first period and reversed in the second period but only if the second period is within a different fiscal year. D) The decline in inventory value and related loss should never be recognized.
Installation of an air-conditioning system is considered an addition
Indicate whether the statement is true or false
EWPs are designed to use ___________________ to help employees.
A. health care costs B. education and training programs C. turnover D. absenteeism E. None of the above
__________ are shortcuts or “rules of thumb” that allow us to make judgments and decisions quickly and efficiently.
a. Heuristics b. Satisficing c. Persuasive d. Intuition