To attract and maintain habitual purchasers, marketers spend considerable effort
A. reducing financial risk and increasing psychological payout.
B. analyzing consumer data for postpurchase dissonance signals.
C. creating strong brands and store loyalty.
D. cultivating cultural decision making.
E. offering alternative brands.
Answer: C
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Use graphical special effects ___________________
a. to create a sense of professionalism b. only for emphasis c. to display your graphics skills d. to gain audience reaction
An individual department that is contributing direct operating margin but shows a net loss when reported under a format of allocating all expenses (direct and indirect) to each department should be considered for closure
Indicate whether the statement is true or false
Adapting to new conditions like new innovations by competitors, fast-changing technological developments, and constantly evaluating what is working result in
A. an emergent strategy. B. a broad market entry strategy. C. unlimited revenue generation. D. an assured profitability strategy. E. a proactive strategy.
MegaCorp occasionally sells products in Michigan. It does not have an office in that state and does not advertise in Michigan. The company's marketing representatives are based in New York but do travel to Michigan once a year to attend a trade show. Which statement is correct?
a. MegaCorp must register in Michigan because its sales representatives attend a trade show in Michigan. b. MegaCorp is not required to register in Michigan because it does not have an ongoing presence in Michigan. c. MegaCorp must register in Michigan because its actions qualify as doing business. d. Whether MegaCorp has to register in Michigan depends on where its shareholders reside.