For which of the following products would its producer be more likely to choose personal selling rather than advertising or sales promotion to market it?
A. garden hose
B. high-definition television
C. dry cleaning
D. coffee mug
E. breakfast cereal
Answer: B
You might also like to view...
Which of the following statements about sales jobs is most likely false?
A. Salespeople represent their companies to the outside world. B. Salespeople spend little or no company funds for entertainment. C. Sales jobs require salespeople to exhibit more tact than other professions do. D. Many salespeople work with little or no supervision. E. Many sales jobs require considerable traveling and time spent away from family.
What characteristic is a manager likely to gain if he or she admits to employees their own mistakes with respect to ethics in the past?
a. confidence b. authoritarianism c. guilt d. approachability
The Morris Corporation acquired land, buildings, and equipment from a bankrupt company at a lump-sum price of $180,000 . At the time of acquisition, Morris paid $12,000 to have the assets appraised. The appraisal disclosed the following values: Land .................................................. $120,000 Buildings ............................................. 80,000 Equipment
............................................. 40,000 What cost should be assigned to the land, buildings, and equipment, respectively? a. $64,000, $64,000, and $64,000 b. $90,000, $60,000, and $30,000 c. $96,000, $64,000, and $32,000 d. $120,000, $80,000, and $40,000
Answer the following statement(s) true (T) or false (F)
1. Cultural diversity has been shown to have both positive and negative effects on work group effectiveness. 2. The success of globally dispersed teams is likely to be greater when management has fostered an organizational culture that supports flexibility over control and an external focus over an internal focus. 3. Work groups with high degrees of interpersonal interaction, such as teams, will be more susceptible to both the process losses and process gains produced by cultural differences among members. 4. Multicultural work groups often take longer to reach their potential than do homogeneous work groups.