Which of the following is true of the facilitating function performed by intermediaries?
a. It involves explaining a product's features, advantages, and benefits.
b. It includes transportation and storage of assets.
c. It includes research and financing.
d. It involves communicating with prospective buyers to make them aware of existing products.
ANSWER: c
Facilitating, one of the basic channel functions, includes research and financing. Research provides information about channel members and consumers by getting answers to key questions. Financing ensures that channel members have the money to keep products moving through the channel to the ultimate consumer.
You might also like to view...
A corporation may carry a net capital loss forward five years to offset capital gains in future years but it may not carry a net capital loss back to offset capital gains in previous years.
Answer the following statement true (T) or false (F)
The training consultant feels that the sales representatives need to understand the entire market to put their customers' needs and buying motives in context
To understand the entire industry, the training consultant recommends that the sales representatives learn more about: A) customers' business plans B) competitor companies' products and pricing C) management's five-year plan D) the history of the lumber industry E) the close rates of other sales reps in the company
____________________ language does not discriminate against individuals or groups on the basis of their sex, ethnicity, disability, race, sexual orientation, or age
Fill in the blank(s) with correct word
In the context of burnout, which of the following refers to burnout victims who do their job well but who do not like what they are doing?
A. Midcareer coasters B. Mismatched people C. Overstressed students D. Superpeople