A print ad of Accelerant Corp., a courier delivery service provider, read "Call 1-800-ACCEL (toll free) to send gifts this Christmas to your loved ones anywhere in the world." Which of the following promotional media is combined with direct marketing in the print ad?
A. advertising
B. publicity
C. sales promotion
D. public relations
E. personal selling
Answer: A
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Indicate whether the statement is true or false
Extension of Credit to InfoSearch You have received a request for credit from a company called InfoSearch for online databases available from your company. You are a vendor for information databases, and subscribers to your services may contract for
12-month access to this information. You offer various service packages that provide access to specific databases. InfoSearch wants the Standard Package which allows access to a selection of your company's available databases. The extension of credit will allow InfoSearch to order additional levels of service as needed and pay for them on a monthly basis. Required: Send a letter, stating that credit is granted, to Olena Androgenski at InfoSearch.
On average, the 500,000 advertising agencies in the United States are large, employing about 200 people each.
Answer the following statement true (T) or false (F)
________ must always be aligned with other elements of a retailer's strategy in order to accurately define the value of the product and a retailer's image.
A. Mobile commerce B. Distribution C. Price D. Labeling E. Transportation