The implied warranty of fitness for a particular purpose requires:
A) proof that the seller made the first contact with the buyer
B) proof that the seller used the term "warrant."
C) proof that the seller is a merchant.
D) None of the above
D
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The demographic environment is of major interest to marketers because it involves people, and people make up markets
Indicate whether the statement is true or false
The use of direct marketing by a store-based retailer demonstrates _____
a. multi-channel retailing b. scrambled merchandising c. the wheel of retailing d. rationalized retailing
March refers to the organization learning new things through accidents, risk taking, and chance as _____________.
a. Exploitation b. Experience c. Exploration d. Exorcism
Not all positions on a strategic group map are equally attractive because
A. entry and exit barriers are different for each strategic group. B. key success factors are substantially different for differently positioned industry participants. C. industry-driving forces and competitive pressures favor some groups and disadvantage others. D. across-group rivalry is always weakest at the outer edge of the strategic group map. E. small strategic groups are always less profitable than large strategic groups.