In media planning, the cost of the commercial time divided by the program rating is the formula used to calculate
A. gross rating point.
B. brand index number.
C. category development index.
D. cost per thousand.
E. cost per point.
Answer: E
Business
You might also like to view...
Production is initiated as individual sales orders are received with this type of manufacturing:
a. pull b. push c. JIT d. SCM
Business
A waterfall approach to entering foreign markets is described as entering countries simultaneously
Indicate whether the statement is true or false
Business
Open-ended questions are used to elicit a specific answer, such as yes or no
Indicate whether the statement is true or false.
Business
The account ‘Wages Payable' would appear on the income statement
Indicate whether the statement is true or false
Business