Your book discusses __________ key categories of demographics
a. 2
b. 3
c. 4
d. 5
e. 6
c
Communication & Mass Media
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In contrast to an ad's headline, what is the function of the body copy? a. To complete the story
b. To provide contact information. c. To "clinch the sale." d. To reference the visual element.
Communication & Mass Media
The only value claim an advocate of a policy proposition must make is the one
which evaluates the workability of her proposed policy. Indicate whether the statement is true or false
Communication & Mass Media
_____ communication tends to have a continuous flow
a. Verbal b. Nonverbal c. Parallel d. Linear
Communication & Mass Media
The method of rapidly going through a work in order to determine what a topic is, how it is covered, and whether it will be useful is called _______________.
a. skimming b. scanning c. scaling d. summarizing
Communication & Mass Media