Which of the following marketing communication tools involves a representative of a company interacting directly with a consumer to provide information that helps the consumer make a buying decision?
A) personal selling
B) advertising
C) sponsorship
D) publicity
E) public relations
A
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Higher marginal income tax rates create an incentive for companies to underfund their pension plans.
Answer the following statement true (T) or false (F)
If a correlation coefficient is not statistically significant:
A) you can still use the size of the coefficient to indicate the amount of the association though you know it is not significant B) you can use the direction of the coefficient to indicate the nature of the association though you know it is not significant C) you must assume the correlation is zero; the coefficient has no meaning at all D) you should rerun the analysis to see if the beta is significant E) none of the above; all coefficients are statistically significant
Eric has a lot of respect, prestige, influence, and power in his group. This means Eric has high ______ within his group.
a. visibility b. seniority c. status d. authority
Explain the purpose of a consumer information release
What will be an ideal response?