Briefly explain the idea of social responsibility in marketing. Give an example of how an organization might practice social responsibility
What will be an ideal response?
According to this orientation, firms will succeed if they use socially responsible marketing activities and follow high ethical standards. The business considers society as a whole as a stakeholder, so business decisions must take the well being of society into consideration. Today, many organizations practice social responsibility by using cause marketing, raising funds for not-for-profit organizations.
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Which statements about data warehousing is not correct?
a. The data warehouse should be separate from the operational system. b. Data cleansing is a process of transforming data into standard form. c. Drill-down is a data-mining tool available to users of OLAP. d. Normalization is an requirement of databases included in a data warehouse.
Two samples that are not experimentally related are called dependent samples
Indicate whether the statement is true or false
What is the overtime pay requirement under the FLSA of 1938?
What will be an ideal response?
Scenario 17.1 Use the following to answer the questions. Jafrum, Inc. is a wholesale supplier of motorcycle accessories, clothing, and tools to various motorcycle retail stores around the country. Jafrum does not manufacture these items, but sells them to other retailers and also sells its merchandise through its website. Larry Thompson is one of the salespeople for Jafrum, and is responsible for obtaining new customers, increasing sales to current customers, and visiting the retail stores throughout the country. Recently, he has been given the sales objective from Jafrum's management to increase sales dollars by 15% in the coming year by adding new customers. Larry's current compensation is based on a $1,000 per month draw, plus 5% of all sales over $100,000. His salary last year
totaled $42,000. Management has given Larry the choice of going to a compensation plan where he will earn 15% of all sales, but no draw. Refer to Scenario 17.1. Larry selects several motorcycle stores that are not currently his customers. He then obtains and analyzes information about the current brands of motorcycle accessories they stock, their sales trends, and credit history. Larry is engaged in which of the following? A. Prospecting B. The preapproach C. Approaching the customer D. Making the presentation E. Overcoming objections