Kowalski-Schmidt, a brewery headquartered in Kenosha, Wisconsin, has been in business since 1906. They manufacture several brands of value-priced lagers and ales, which are distributed throughout the United States and Canada. Recently the company decided to begin manufacturing a higher-priced, specialty craft beer. To that end, they began a crowdsourcing campaign to help decide on the features of the craft beer brand. This resulted in the company
A. launching a contest, via their website, to solicit the input of consumers and homebrew hobbyists in the United States.
B. sending out a survey to the owners of bars and convenience stores where Kowalski-Schmidt's bestselling brand is sold to get feedback on the sales of their products.
C. adding a new comments section to their website allowing consumers to leave feedback on their existing brands.
D. having the marketing team design a new line of t-shirts promoting the craft beer line, based on the popularity of previous merchandising campaigns.
E. sponsoring a local music festival and using the occasion to offer attendees a preview of the new craft beer.
Answer: A
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