Beach Grub is a chain of "fast casual" restaurants that sells its menu items at higher prices than its competitors. Yet, the restaurant has a large customer base due to its wide product portfolio and superior customer service. Which of the following generic business strategies has Beach Grub adopted in this scenario?
A. market penetration
B. product diversification
C. differentiation
D. cost-leadership
Answer: C
You might also like to view...
An excess benefit transaction occurs when ______.
A. a service contract exceeds financial limits B. an organization exceeds its fundraising goals C. an organization goes above and beyond to meet its mission D. employee compensation exceeds the value of services provided
Which of the following media options would be the LEAST costly for Second Avenue's promotional efforts?
A) periodic advertising in a local newspaper that follows a pulsing schedule B) daily advertisements on a cable television station C) daily commercials during the local evening news D) a billboard placed on the nearest interstate highway E) a billboard placed in a supercenter
Briefly discuss why many companies choose to use music in their television and radio advertisements
What will be an ideal response?
To build goodwill in a business letter, use neutral expressions such as cannot and will not
Indicate whether the statement is true or false