A web site is full of games, activities, music, and stories that appeal to children of all ages. Before a parent commits to paying the annual membership fee to gain access to the site, she can register for one free month of use
By accepting the free month's usage, potential adopters move into the ________ stage.
A) interest
B) awareness
C) trial
D) confirmation
E) evaluation
C
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In the context of small businesses, which of the following statements is true of consignment selling?
A. It consists of two or more companies exchanging items of roughly equal value. B. It is regulated by the federal Small Business Administration. C. It allows payments to be made to suppliers only when products are sold. D. It allows small businesses to reap tax advantages by selling stock shares to workers.
Melissa walks into her morning status meeting. She didn't have time for breakfast or even coffee. During the meeting, she is most likely to focus on
A. staying alert because she knows the meeting can be tedious. B. her phone messages because of her past experience with these meetings. C. the amount of tasks she has to accomplish today. D. the agenda because it is the first thing she sees when she walks in. E. snacks and drinks because she is hungry and thirsty.
Which of the following is likely to be the dominant attribute of Parker Brothers?
Scenario: Parker Brothers is a high-end furniture manufacturer located in the Midwest. Mr. Herbert "Bud" Parker started the firm as a young man in the 1960s. The firm has grown, but with growth, it has never forgotten the vision of Mr. Parker: to be creative in all that the firm does while rewarding employees who show innovation and entrepreneurial leadership. Each year the Budding Genius Award is given to the employee who comes up with the best design or marketing idea. New employees are told of the organization's history of product innovation and are taken on a tour of the "Wall of Parker Legends," where pictures of outstanding employees are hung with descriptions of their accomplishments. Managers at the firm encourage their team members to take risks in proposing new ideas. The company prides itself on its product leadership. A) rules and regulations B) creativity C) competitiveness D) control E) collaboration
Which of the following represents a reason for low-quality information?
A. Third-party and external information contains inaccuracies and errors. B. Online customers intentionally enter inaccurate information to protect their privacy. C. Different systems have different information entry standards and formats. D. All of these.