The AADP wanted to reach three specific groups through its “Monster-Free Mouths Movement” campaign. This is an example of which fundamental rule of effective PR?
a. Use research to identify your target audience.
b. Know your audience.
c. Develop measurable objectives.
d. Target at least three distinct audiences.
b. Know your audience.
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Indicate whether this statement is true or false.
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________. A) your supporting material B) considering your audience C) becoming confident in the process D) selecting your topic
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Answer the following statement true (T) or false (F)