The AADP wanted to reach three specific groups through its “Monster-Free Mouths Movement” campaign. This is an example of which fundamental rule of effective PR?
a. Use research to identify your target audience.
b. Know your audience.
c. Develop measurable objectives.
d. Target at least three distinct audiences.
b. Know your audience.
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Indicate whether this statement is true or false.
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A) effect B) compete with C) transcend D) verify
Many Japanese people are suspicious of persons who display great skill at being explicit, clear, and direct when expressing opinions.
Answer the following statement true (T) or false (F)
According to the textbook, the most central element in all aspects of preparing your speech is
________. A) your supporting material B) considering your audience C) becoming confident in the process D) selecting your topic