Consumers often have many needs that are not readily obvious. Just observing their behavior inside a retail store is not enough to get a true understanding of their "needs." List and briefly describe the five types of needs that most consumers h
What will be an ideal response?
Suppose a customer wants to buy a car. The five types of customer needs with respect to this example are:
1. stated needs — the customer wants an inexpensive car
2. real needs — the customer wants a car whose operating cost, not its initial price, is low
3. unstated needs — the customer expects good service from the dealer
4. delight needs — the customer would like the dealer to include an onboard navigation system
5. secret needs — the customer wants to be seen by friends as a savvy consumer.
You might also like to view...
The ________ Clause prevents the government from enacting laws that either prohibit or inhibit individuals from participating in or practicing their chosen religions
A) Due Process B) Privileges C) Establishment D) Free Exercise
The doctrine of precedent requires
a. that the victim testify. b. that the defendant testify. c. a 12-member jury of the defendant's peers. d. judges to base rulings on previous cases.
A company has the possibility to pay off a line of credit early for a 2% discount rate if paid off in 25 days. There are 24.333 discount periods for the year for this money if the discount is not taken. What are the terms for this cash discount?
A) 2/25 net 50 B) 2/25 net 40 C) 2/25 net 60 D) 2/25 net 70 E) 2/25 net 30
True or False In order to use the chi-square distribution to construct confidence intervals and carry out hypothesis tests regarding the value of a population variance, an important assumption to be made is that the population is chi-square distributed
Indicate whether the statement is true or false