Which of the following statements about market segment profiles is true?
A. They can be used to calculate a lifetime value for each customer in a segment.
B. They are used to describe differences among people in different market segments.
C. They can only deal with demographic characteristics.
D. They provide marketers with a cost estimate for serving potential customer groups.
E. They cannot be used to describe similarities among potential customers.
Answer: B
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Return on assets (ROA) is the profit generated by the assets possessed by the firm.
Answer the following statement true (T) or false (F)
Using only the information provided in the following worksheet, what is the correct formula to calculate the total cash flows from financing in B5?
a) =(B2-C2)-(B4+(B3-C3))
b) =(B2-C2)+(B4-(B3-C3))
c) =(B3-C3)-(B4-(B2-C2))
d) =(B2-C2)-(B4-(B3-C3))
e) =(B2+C2)-(B4+(B3+C3))
All of the following statements are true about the Sarbanes-Oxley Act except
a. it applies to publicly traded companies. b. it shields chief executives from criminal penalties. c. it orders the SEC to draw up certain rules. d. its primary goal is to regulate financial reporting and the accounting profession.
Which of the following is TRUE of service companies?
A) All costs of service companies are product costs. B) Service companies modify and resell products they buy from manufacturers. C) Revenues of service companies are only recorded on cash receipt. D) Service companies carry no inventories of products for sale.