The sale of blood diamonds-diamonds that are mined in a war zone and then sold to support an insurgency or warlord's activities-is an issue that Owen has long fought against. He is asked to speak at a bridal show, where he knows his audience is composed not only of brides but jewelers as well. Owen uses the opportunity to discuss how children are often used in the mining of blood diamonds. At the conclusion of his speech, Owen shows a picture of a child missing a hand and says, "Next time someone tells you a diamond cost an arm and a leg, ask yourself if there might be some truth to that. Don't support this horrific practice just so you can have something sparkly on your hand." Which type of pathos appeal is Owen using?

A. sadness
B. guilt
C. fear
D. humor


Answer: B

Communication & Mass Media

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