GNC sells vitamins and other products related to health and nutrition through franchises located in malls and shopping centers around the world. If GNC makes an agreement with Walmart to sell its private-label GNC vitamins in Walmart retail locations, this would likely lead to
A. horizontal channel integration.
B. vertical channel integration.
C. channel cooperation.
D. channel leadership.
E. channel conflict.
Answer: E
Business
You might also like to view...
Will preparation, bankruptcy, and uncontested divorces are examples of ______.
A. customized services B. standard services C. batch services D. continuous services
Business
Holt (2003) argues that ________ are encapsulated myths that bring products to life.
a. Stories b. Culture c. Icons d. Consumers
Business
Activities that take place prior to the point of customization are called upstream activities
Indicate whether the statement is true or false.
Business
The Pregnancy Discrimination Act protects the job reinstatement rights of women returning from maternity leave
Indicate whether the statement is true or false
Business