Describe how marketers can engage in social media
What will be an ideal response?
Marketers can engage in social media in two ways: They can use existing social media or they can set up their own. Using existing social media seems easiest, but many companies have also created their own online brand communities.
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List the three major categories of common routine requests
What will be an ideal response?
A ________ is a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries
A) metamarket B) vertically integrated market C) horizontally integrated market D) marketspace E) synchronized market
Moving ________ carries risks. The new brand can cannibalize core brand sales and lower the core brand's quality image
A) up-market B) two ways C) one way D) down-market E) out-market
Acme Global is examining how many contracts it has with “major” purchasers. It considers a “major” purchaser one that purchases more than $1 million of products per year. Acme Global is analyzing the ______ in the five forces model.
A. power of buyers B. power of suppliers C. threat of substitute products and services D. rivalry among competitors