Why and how did the NIH depart from its norm of distributing news in written press releases during the treatment of Ebola patient Nina Pham at NIH Clinical Center?
What will be an ideal response?
To ensure that all media present had access to the same information simultaneously, NIH communicators set up in-person press conferences to provide updates for national, local, and cable news channels. They also personalized what was an intensely sensitive situation by allowing the scientists and medical staff who were caring for Ms. Pham to serve as spokespeople.
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Which of the following was not part of the “Declaration of Principles” published by Ivy Lee in 1906 on behalf of his public relations firm, Lee & Parker?
a. working openly, not secretly b. providing prompt and accurate information c. supporting negative principles d. supplying news to the media
One of the best ways to get over presentation jitters is to
A) practice your presentation B) ignore them C) tell a funny joke to get everyone in a good mood D) eat a good meal E) drink several cups of coffee to calm your nerves before speaking
Dissonance in communication is best defined as:
A. Words that do not sound "right" B. Mental conflict because of unmet expectations of beliefs, attitudes, and behaviors. C. Internal balance as a result of met expectations D. The result of effective persuasion
Which of the following are true of mass communication?
A) directed toward decision-making groups B) characterized as being one-way C) received by a large audience D) both B and C