The three musts for successful direct mail campaigns are:
a. The envelope, the letter, and the reply card
b. The list, the correct postage, and a forwarding address
c. The list, the message, and the offer
d. The list, the envelope, and the letter
c
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The concept of inherency identifies the contested ground over which argumentation
takes place. Indicate whether the statement is true or false
Many PR practitioners still believe in the "one size fits all" theory and feel they can educate the general public about important issues
Indicate whether the statement is true or false
________ includes such things as eye contact, facial expression, body movement, personal
appearance, and voice. A) Delivery B) Presentation C) Response D) Channel
One advantage of qualitative research is that generally it occurs in a more realistic setting – sometimes called field observations – than experimental research
Indicate whether the statement is true or false