What is an executive summary? How is it organized into topics?
What will be an ideal response?
An executive summary is the key component of the written business plan because it is the one element that nearly everyone will read first when they receive a plan. An executive summary gives a one- to two-page overview of the business, its business model, market, expectations, and immediate goals. Executive summaries are usually organized in a series of short paragraphs, each with a particular topic. These topics are:
Problem: Describes the need for the product or service.
Product: Describes the product or service and how it is used.
Market: Describes the size and characteristics of the customer group and how it will buy the product or service.
Competitive advantages: Explains what makes the product or service unique, often in terms of an entry wedge.
Business/Team: Describes the current stage of the business, the timeline, and the team behind the product.
Financial Summary: Gives sales, growth, and profitability information, and if funding is sought, an overview of that.
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Answer the following statement true (T) or false (F)
Which of the following is most accurate concerning the use of instant messaging in business situations?
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_____________ identifies changes in public opinion affecting an organization.
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