The impact of advertising is difficult to measure because it is often delayed
Indicate whether the statement is true or false
TRUE
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In his article, "Innovative Imitation," Theodore Levitt argues that ________
A) imitation is wrong and should be punished B) product imitation might be as profitable as product innovation C) innovation is not possible without substantial imitation D) innovation cannot begin unless dissatisfaction with imitation occurs E) imitation should be against the law because of the intellectual property decision involved
Cause-related marketing techniques are typically unprofitable for businesses, which is why it is a rarely used form of corporate giving
Indicate whether the statement is true or false
If the predecessor auditors do not reissue their audit report on comparative financial statements, the successor auditors should:
A. Express a qualified opinion on the comparative financial statements audited by the predecessor auditors. B. Refer to the report of the predecessor auditors. C. Reproduce the predecessor auditors' report and include it with the new set of financial statements. D. Have the client omit the comparative financial statements.
A hybrid corporation-partnership similar to a Subchapter S corporation but with far fewer restrictions is called a ________
A) transnational company B) limited liability company C) private corporation D) closely held corporation