When Apple introduced its iPhone, it was priced at $599. This allowed Apple to earn the maximum amount of revenue from the various segments of the market. Two months after the introduction, the price has come down to $399
What kind of a pricing did Apple adopt?
A) loss-leader pricing
B) market-penetration pricing
C) market-skimming pricing
D) target-return pricing
E) value pricing
C
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Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the United States. This is an example of the ________ strategy
A) product-communications extension B) product extension-communications adaptation C) product adaptation-communications extension D) dual adaptation E) product invention
The first of a prospect's five mental steps in buying is ignorance.
Answer the following statement true (T) or false (F)
Which of the following is true of the Magnuson-Moss Warranty Act?
A) It requires all warrantors to make express written warranties. B) It obligates all warrantors to make disclaimer warranties for their products. C) It authorizes warrantors to establish an informal dispute-resolution procedure. D) Implied warranties are voidable under this Act.
A company's December 31 work sheet for the current period appears below. Based on the information provided, what is net income for the current period? Unadjusted Trial Balance Adjustments Debit Credit Debit Credit??Cash975 ??Accounts receivable 300 Prepaid insurance3,600 150Supplies180 70Equipment10,320 Accumulated depreciation?equipment 190Accounts payable 1,140 Salaries payable 315Unearned fees 4,500 375 Retained earnings 9,180 Dividends1,650 Fees earned 5,850 375 300Rent expense1,500 Salaries expense2,100 315 Utilities expense345 Insurance expense 150 Supplies expense 70 Depreciation
expense?equipment 190 Totals20,670 20,670 1,400 1,400 A. $4,670. B. $1,400. C. $1,855. D. $1,905. E. $2,060.