________ is a promotional mix element that allows for direct contact between a buyer and seller and allows a message to be modified according to the needs or reactions of the customer.
A. Advertising
B. Public relations
C. Publicity
D. Sales promotion
E. Personal selling
Answer: E
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A 90-day, 12% note for $20,000, dated April 10, is received from a customer on account. If the note is discounted at 15% on May 20, the days in the discount period are
A) 50 B) 90 C) 120 D) 40
The WTO (World Trade Organization) ______.
a. replaced the GATT in 1945 b. governs trade in goods but not services c. has opened up markets for regulated industries (e.g., agriculture and textiles) d. is governed by NAFTA
Misleading commercial speech may be outlawed altogether without violating the Constitution
a. True b. False Indicate whether the statement is true or false
Which of the following is NOT under the jurisdiction of the Civil Rights Act of 1964?
A. State and local governments B. Private and public employment agencies C. Private educational institutions D. Private employers in interstate commerce with less than ten employees